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Founder and Clinical Lead

Itunu Psychological Services is led by Dr Hauwa Onifade, Chartered Practitioner Psychologist (C.Psychol) and HCPC-registered psychologist. She brings extensive experience across psychological practice, training, assessment, supervision and consultation, working across a range of organisational settings.

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Her approach is grounded in the belief that psychology should be useful in practice. She draws on psychological theory, evidence and real-world experience to help people develop practical skills, think more deeply about their work and respond effectively to the people and situations they encounter.

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Alongside her applied work, Dr Onifade has worked across several professional psychology doctoral programmes and is a Fellow of the Higher Education Academy (FHEA). Her experience in higher education informs how training is designed and delivered, with an emphasis on learning that can be understood, applied and implemented beyond the training environment. Dr Onifade is also a registered supervisor with the Register of Applied Psychology Practice Supervisors and the British Psychological Society, providing reflective and ethically grounded supervision and consultation to professionals. 

About Itunu Psychological Services

The name Itunu comes from the Yoruba language and means comfort, solace and reassurance. These values sit at the heart of how we work. They reflect our belief that people are better able to learn and develop when they feel supported and understood. We bring this principle into our training, supervision and organisational work, creating space for curiosity, reflection and practical development. 

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Our approach is psychologically informed, evidence-based and grounded in real-world practice. We also use evaluation and feedback to understand what is working, identify where further support may be needed and help learning lead to meaningful and sustainable change.

Outreach remains an important part of our work. We are particularly interested in improving practice with people and communities who may be underserved, overlooked or more difficult for traditional services to engage.

Our Philosophy

We believe psychology should be accessible and grounded in the realities of everyday practice. Psychological ideas can be complex, but applying them should not feel out of reach.

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Our approach is practical, evidence-informed, reflective and collaborative. We create space for people to think, ask questions and develop skills they can use with confidence. We also recognise that good practice is shaped not only by individuals, but by the teams, relationships and systems around them.

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Above all, we want psychological knowledge to make a meaningful difference in people's lives. Whether through training, supervision or consultation, our focus is on helping people turn understanding into meaningful, sustainable practice.

Hands Raised Together

The Mclaren Building

46 The Priory Queensway Birmingham

United Kingdom

B4 7LR

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